LRF – The Federation of Swedish Farmers

I was commissioned by LRF – Lantbrukarnas Riksförbund (The Federation of Swedish Farmers) – to illustrate a poster promoting Swedish cheese and dairy. The poster was designed as a friendly reminder for school kitchens, hospitals, and other public institutions to choose locally produced dairy products in their menus.

Choosing Swedish dairy supports a more sustainable and resilient food system, promotes long-standing traditions of quality, and contributes to a healthier environment through biodiversity and carbon storage. Swedish dairy production is also known for its excellent animal welfare and low use of antibiotics.

I illustrated all the elements in the poster – from the cheeses and the cow to the sandwich and other food items. The final layout and text were created by their Art Director.